In media we like to keep things simple.

Fact is media agencies have turned what is a simple business, buying the right media for the cheapest price, into a scientific art form, surrounded by confusing and irrelevant media-speak to help justify their commission or fees.

We don’t like lots of words, especially ones like target audience metrics, cost per tarp and consumer engagement.

We’d much rather talk in English about things that are going to make a difference to your media spend. And we’d much rather talk to you about your business than CPTs

Fact is, if your media company isn’t talking with you about how many litres of paint you want to sell this month or how many rolls of wall paper you need to move, then they have missed the point

At Mr Smith all we are interested in talking about is selling your product by putting your advertising in front of people who want to buy, for the lowest media cost available

And right now all we are talking about is the lowest cost. Media suppliers, like everyone else has sales targets to meet and right now, they’ll do just about anything to get their share of the dollars.

We love times like this. That’s because we love a good deal. It makes us happy to get something for nothing, or if not nothing a sizzlingly good discount.

And yes we do have all the flash research data and cost metrics and peoplemetres and rating algorithms and the ROI tools.

But that’s what you’d expect a great media company to have. A brilliant one knows how to sell things to people.

A brilliant media company has an intuitive knowledge of where your customers go for their media diet. You get that with experience – you won’t get that from a 22 year old graduate left to look after you once the pitch is finished

So if you want great media at the lowest cost, talk to our clients, they’re pretty smart and really successful. They ought to know