Fundamentally, to best infiltrate the minds of a potential target group a Mr Smith campaign works on two levels – rational and/or emotional.

The science lies in finding the approach that is most visible, most relevant and therefore most effective. There are plenty of examples in the market that aren’t. And that is simply a waste of your budget.

We are not glued at the hip to any one medium. Consumer behaviour dictates this. And so do budgets.

As you flick through the examples of our work, we hope it is positively evident that no matter what request we get from our clients, whichever the medium or scale of their brief, we attack the task with the same enthusiasm and commitment to ensure their money is well spent and our collective effort is a success - from a bold brand regeneration to a bobbling shelf wobbler.

We love what we do.

We love working with people who appreciate the manner in which we do it for them.

The work and the results it effects shows how a collaborative client and agency relationship should work. But it’s not just us who will say this.

Our clients will tell you that too. If you are asking.